Danish trade association signs some big industry names

The latest novelty at the Danish Online Gambling Association (DOGA), founded by bet365, Betfair, Sportingbet and Unibet in December 2011, is that the trade association now includes three new online operators – Ladbrokes, Betsson and Bet24.

The association led by Morten Ronde, the former chief advisor in the Danish Gambling Authority, strives to make the Danish market commercially viable and well regulated. It has been specified that in order to achieve this, it will cooperate with the Danish Gaming Authority in initiating dialogue between all parties in the Danish online gambling arena, including politicians, public authorities, consumer organisations, gambling addiction treatment institutions and operators.

New games for reputable online casino

A new addition to the games offering of Sky Vegas online casino includes a variety of instant win titles from Openbet.

Thanks to the deal between the two companies, punters at Sky Vegas will now be able to enjoy well-known games such as Atomic Fruit, The Money Drop and Deal or No Deal.

Unibet-exclusive branded room, tables, dealer uniforms and backdrops

A report came this week that live dealer provider Evolution Gaming has partnered with online gaming operator Unibet on the launch of a Live Casino room that is exclusively dedicated and branded for Unibet, in addition to its existing live casino which was launched in 2009.

The new Unibet’s Evolution-hosted live gaming content comes with five dedicated tables, one Live Roulette and four Live Blackjack actions, hosted at Evolution’s new production studios in Riga.

According to Unibet’s head of gaming Daniel Eskola, “The move to a dedicated and fully branded Live Casino with Evolution is a natural transition for Unibet. Live Casino is an exciting growth area and with our own dedicated environment we can really capitalise on the value of our brand in key markets worldwide.” He added: “In practical terms, this gives us a great deal of flexibility in presentation and service delivery, which in turn helps us to strengthen our relationships with customers.”

In addition, Sebastian Johannisson, head of account management at Evolution, said: “Live Casino is still very much a young and growing market sector with huge potential. Unibet are one of the early movers in expanding their live games offering, while also focusing on consistent branding and continuing improvement of the online customer experience. We are confident that they will reap the rewards very quickly after go-live. We are confident also that Unibet’s Live Casino strategy will continue to deliver exciting growth potential as this progressive brand looks to customise and localise its offering still further in the future.”

The latest progressive online slot – Everybody’s Jackpot

The latest addition to the extensive portfolio of online gambling software developer Playtech includes a new progressive slot which features a television game show theme with presenters and attractive assistants.

The game dubbed “Everybody’s Jackpot” is the second Playtech’s multi player game of this type and its chief part is the random Mystery Progressive Jackpot, which will only see players who wager a minimum Euro 50 within a 24 hour period qualify for winning it. Players can follow their action on a special meter on-screen.

The jackpot is valid in all the participating casinos, and the player who hits it will get 70 percent of the avalable cash, 15 percent will be going to other players qualified at the time of the hit, and 15 percent awarded to qualified players as a proportion of their wagering over the past 24 hours.

In addition to the tempting jackpot, “Everybody’s Jackpot” also includes 12 re-triggering Free Spins which will be awarded every time three Scatters appear. During these, rewarding Wilds appear on the centre reel.